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Description:
WordPress out of the box is already technically quite a good
platform for SEO, this was true when I wrote my original WordPress SEO article
in 2008 and it's still true today, but that doesn't mean you can't improve it
further! This plugin is written from the ground up byWordPress SEO consultant and WordPress developer Joost de Valk to improve your site's
SEO on all needed aspects. While this WordPress SEO plugin goes the extra mile to take care of
all the technical optimization, more on that below, it first and foremost helps
you write better content. WordPress SEO forces you to choose a focus keyword
when you're writing your articles, and then makes sure you use that focus
keyword everywhere.
Write better content with WordPress
SEO
Using the snippet preview you can see a rendering of what your post
or page will look like in the search results, whether your title is too long or
too short and your meta description makes sense in the context of a search
result. This way the plugin will help you not only increase rankings but also
increase the click through for organic search results.
Page Analysis
The WordPress SEO plugins Linkdex Page Analysis functionality checks simple things
you're bound to forget. It checks, for instance, if you have images in your
post and whether they have an alt tag containing the focus keyword for that
post. It also checks whether your posts are long enough, if you've written a
meta description and if that meta description contains your focus keyword, if
you've used any subheadings within your post, etc. etc.
The plugin also allows you to write meta titles and descriptions
for all your category, tag and custom taxonomy archives, giving you the option to
further optimize those pages.
Combined, this plugin makes sure that your content is the type of
content search engines will love!
Technical WordPress Search Engine
Optimization
While out of the box WordPress is pretty good for SEO, it needs
some tweaks here and there. This WordPress SEO plugin guides you through some
of the settings needed, for instance by reminding you to enable pretty
permalinks. But it also goes beyond that, by automatically optimizing and
inserting the meta tags and link elements that Google and other search engines
like so much:
Meta & Link Elements
With the WordPress SEO plugin you can control which pages Google
shows in its search results and which pages it doesn't show. By default, it
will tell search engines to index all of your pages, including category and tag
archives, but only show the first pages in the search results. It's not very
useful for a user to end up on the third page of your "personal"
category, right?
WordPress itself only shows canonical link elements on single pages,
WordPress SEO makes it output canonical link elements everywhere. Google has
recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives, this plugin adds those
automatically, see [this
post](http://yoast.com/rel-next-prev-paginated-archives/ title="rel=next
& rel=prev for paginated archives") for more info.
XML Sitemaps
WordPress SEO has the most advanced XML Sitemaps functionality in
any WordPress plugin. Once you check the box, it automatically creates XML
sitemaps and notifies Google & Bing of the sitemaps existence. These XML
sitemaps include the images in your posts & pages too, so that your images
may be found better in the search engines too.
These XML Sitemaps will even work on large sites, because of how
they're created, using one index sitemap that links to sub-sitemaps for each
1,000 posts. They will also work with custom post types and custom taxonomies
automatically, while giving you the option to remove those from the XML sitemap
should you wish to.
RSS Optimization
Are you being outranked by scrapers? Instead of cursing at them,
use them to your advantage! By automatically adding a link to your RSS feed
pointing back to the original article, you're telling the search engine where
they should be looking for the original. This way, the WordPress SEO plugin
increases your own chance of ranking for your chosen keywords and gets rid of
scrapers in one go!
Breadcrumbs
If your theme is compatible, and themes based on Genesis or by
WooThemes for instance often are, you can use the built-in Breadcrumbs
functionality. This allows you to create an easy navigation that is great for
both users and search engines and will support the search engines in
understanding the structure of your site.
Edit your .htaccess and robots.txt
file
Using the built-in file editor you can edit your WordPress blogs
.htaccess and robots.txt file, giving you direct access to the two most
powerful files, from an SEO perspective, in your WordPress install.
Social Integration
SEO and Social Media are heavily intertwined, that's why this
plugin also comes with a Facebook OpenGraph implementation and will soon also
support Google+ sharing tags.
Multi-Site Compatible
This WordPress SEO plugin, unlike some others, is fully Multi-Site
compatible. The XML Sitemaps work fine in all setups and you even have the
option, in the Network settings, to copy the settings from one blog to another,
or make blogs default to the settings for a specific blog.
Import & Export functionality
If you have multiple blogs, setting up plugins like this one on all
of them might seem like a daunting task. Except that it's not, because what you
can do is simple: you set up the plugin once. You then export your settings and
simply import them on all your other sites. It's that simple!
Import functionality for other
WordPress SEO plugins
If you've used All In One SEO Pack or HeadSpace2 before using this
plugin, you might want to import all your old titles and descriptions. You can
do that easily using the built-in import functionality. There's also import
functionality for some of the older Yoast plugins like Robots Meta and RSS
footer.
Should you have a need to import from another SEO plugin or from a
theme like Genesis or Thesis, you can use the SEO Data Transporter plugin, that'll easily convert your
SEO meta data from and to a whole set of plugins like Platinum SEO, SEO
Ultimate, Greg's High Performance SEO and themes like Headway, Hybrid,
WooFramework, Catalyst etc.
Read this migration guide if you still have questions about
migrating from another SEO plugin to WordPress SEO.
WordPress SEO Plugin in your
Language!
Currently a huge translation project is underway, translating
WordPress SEO in as much as 24 languages. So far, the translations for French
and Dutch are complete, but we still need help on a lot of other languages, so
if you're good at translating, please join us attranslate.yoast.com.
News SEO
Be sure to also check out the News SEO module if you need Google News Sitemaps. It
tightly integrates with WordPress SEO to give you the combined power of News
Sitemaps and full Search Engine Optimization.